What is a ‘story’ in the concept of Facebook?

What is a ‘story’ in the concept of Facebook?

Why do you see the word ‘story’ on Facebook? ‘Story’ is the soft and fluffy approach to describing your content that you post on your page.  Each ‘story’ that appears in the news feed will be given a relevance score to each user and dictates how/when/if your content...
Don’t be a waste of a Like

Don’t be a waste of a Like

NOT ALL LIKES ARE EQUAL! This weekend I have been doing some serious house-keeping on my Facebook account, in readiness for my next Facebook Marketing workshop, so I’m making sure I practice what I’m about to preach! NB. Pages with fans who do not like/comments/share...
Does a Page Like matter?

Does a Page Like matter?

The value of a Page Like (previously known as Fan) has changed in significance dramatically in the last 4 years, when the dreaded Facebook algorithm was born. The impact of a Page Like on your over-all popularity has lost it’s importance in the big scale of things in...
Are you inspiring your audience?

Are you inspiring your audience?

Do you have an attention grabbing strategy to turn the average in to #awesome? Keeping-up with online communication is exhausting. You can find yourself going around in circles and, especially if tech is not your talent, it becomes a never-ending swirl of button...
3 awesome ways to get more VALUABLE page Likes

3 awesome ways to get more VALUABLE page Likes

Building Page Likes with truly valuable fans is fundamental to solid reach figures and engagement which leads to conversion. Everyone wants Page Likes, as we know that starts the creation of our Tribe, but what can you do to make sure they are the right sort of tribe...