Are you a great Facebook influencer?

Sharing is caring, but are you really making a difference or just making a mess? Here are some pointers when it comes to being an effective influencer on Facebook, particularly if you are at an event or venue. Get it right and you make an impact, helping them stand...

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Don’t Be A Waste of a Like

NOT ALL LIKES ARE EQUAL! This weekend I have been doing some serious house-keeping on my Facebook account, in readiness for my next Facebook Summer Camp, so I’m making sure I practice what I’m about to preach! Let's make one thing clear before we go any further -...

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How to Schedule a Post on Facebook (2018 version)

Your schedule button maybe on the move, if not already, AND the Publish button is now called Share Now With no particular announcement that I can tell, Facebook have now moved their built-in schedule tool to the Publishing tab. My guess is that it will be rolled out...

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How to join the Commerce of Conversation

People buy from those they know like and trust OR ... If people like you they will listen to you, but if they trust you they´ll do business with you – Zig Ziglar How do you get to that point? Well shouting at people is not going to help, but, that’s what so many Page...

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Do you have a Facebook Strategy?

What are you trying to achieve with your Facebook presence? Is it sales, leads, website visits? Do you really know what you want out of Facebook? If you don’t know what your expectation’s are, how do you know if it’s working or not. Over the last few years I have...

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How to use Facebook Newsfeed

News feed is the fundamental hear beat of Facebook “News Feed is the constantly updating list of stories in the middle of your home page. News Feed includes status updates, photos, videos, links, app activity and likes from people, Pages and groups that you follow on...

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What is a ‘story’ in the concept of Facebook?

Why do you see the word ‘story’ on Facebook? ‘Story’ is the soft and fluffy approach to describing your content that you post on your page.  Each ‘story’ that appears in the news feed will be given a relevance score to each user and dictates how/when/if your content...

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The Currency of LIKE is at rock bottom

The value of a Page Like (previously known as Fan) has changed in significance dramatically in the last 4 years, when the dreaded Facebook algorithm was born. The impact of a Page Like on your over-all popularity has lost it’s importance in the big scale of things in...

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Are you inspiring your audience?

Do you have an attention grabbing strategy to turn the average in to #awesome? Keeping-up with online communication is exhausting. You can find yourself going around in circles and, especially if tech is not your talent, it becomes a never-ending swirl of button...

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