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What are you trying to achieve with your Facebook presence?

Is it sales, leads, website visits? Do you really know what you want out of Facebook?

If you don’t know what your expectation’s are, how do you know if it’s working or not.

Over the last few years I have noticed how grumpy more and more people are getting over the effectiveness of Facebook. But I just can’t figure out why!

Facebook is just one of the business tools you should be using to communicate with your clients.

If you know who you target audience is, what you want them to know, then it makes sense to me that is an easy plan to follow.

People complain about reach, engagement, how bad their adverts perform and then of course the algorithm.

However, the one thing they all seem to have in common is a lack of intention aka STRATEGY

There may be multiple levels to your plan, but the one thing you cannot do with Facebook if you want to get results, is just plod along and throw things up at the last moment.

Here are 3 major things to consider when you are using Facebook to get results

  1. Have a specific goal?

To connect with your target audience you first need to establish who they are and are they on Facebook.

Just because it is the most ubiquitous platform doesn’t mean your clients are using it.

Assuming the people you want to connect with are on Facebook what do you want to achieve from the connection

  • Sales
  • Brand Awareness
  • Website visits
  1. Know the message …

    … that you want to send out. Be clear in your story.

In other words, how are you going to fulfill your goal with your carefully crafted content.  What have you promised your tribe and how are you going to fulfill that promise?

  1. Tune in to your tribe

    Write the right words for the right people at the right time. Learn how to have the conversation your tribe expect to hear, but be prepared to adapt the style to suit them, not you.

Once you have determined the objective you can make a plan. Make the content count and lead the way to the target.

Communicating is key. Have a conversation and not a confrontation.