NOT ALL LIKES ARE EQUAL!
This weekend I have been doing some serious house-keeping on my Facebook account, in readiness for my next Facebook Summer Camp, so I’m making sure I practice what I’m about to preach!
Let’s make one thing clear before we go any further – Pages with fans who do not like/comments/share are of no value and actually de-value the content.
It’s not about numbers alone, it’s about size to content to engagement ratio S:C:E
Where did you get your Page likes from? The source and method you used could be the one thing holding you back
If you have 50% of your fans who do not interact with you ever, Facebook will consider you as boring, and not being valuable to your tribe and will actually stop showing your content to less and less people/fans.
You can’t afford to waste a single Like!
Of course there may be times when a friend to friend liking is required to help get them or you off the ground, but there are other ways to grow your fans and reach organically.
During my workshops I introduce the technique of using Page to Page Likes to develop a B2B connection within your tribe, and it also works as a valuable source of shared content.Behind every Page is a person Click To Tweet
The determining factor behind who sees what is called an algorithm (used to be called EdgeRank but not really used anymore) and there is no point in fighting it, you have to follow the rules and post rich content that will resonate with your fans and be true to yourself.
Of course the Artificial Intelligence Pixies can be trained in your favour (read this) but with poor content, lack of consistency and a constant sales pitch you’re more than likely to go nowhere.
Each action is called an edge and not all actions are equal and the time span of that action also determines its reach.
Basically if you post good stuff and people like comment and share more people will see it for longer.
The further the edges or ripples travel the more likely you are to get interaction.
Engagement and interactions can then eventually be exchanged for people taking action to buy.
So, tidy up your personal like list and be a valuable tribe member or unlike the Page.
Other things you can do to be more effective as a user on Facebook and have a better experience is to also check your news feed preferences, settings and Ad preferences here
If you’d like a more comprehensive guideline of do’ and don’ts on Facebook and really make the most of it then try my next WORKSHOP HERE