Adding the pixel helper to your browser extension will help you identify how other businesses are tracking your activity on and off Facebook
These steps outlined are to add the Pixel Help extension to Chrome – visit the Chrome store HERE and search for Pixel Helper (please note the helper tool is only available on Chrome at the moment and no other browsers)
Step 1: Go to the Chrome store. Go to the Chrome store then click “Add to Chrome“.
Step 2: Add to extension. Afterward, a dialogue box will ask you to confirm whether or not you want to add the Pixel Helper. …
Step 3: You’re done! Your Pixel Helper should be located on the upper right corner of your tool bar.
The Pixel Helper works in the background to automatically review the websites for code that looks like the Facebook Pixel.
When a website has a Facebook Pixel installed the
</> icon in your browser turns blue and a small badge will appear indicating the number of pixels found on the page.
If the icon does not turn blue then there are no Facebook pixels installed on this page.
If you are using Facebook Ads then this browser extension will be an essential part of your online tool box
If you’re not using Facebook Ads it will give you an insight into how businesses are tracking your online activity. I find it fascinating to see which websites have the little blue icon appear and which ones don’t.
In addition try visiting your own Ad Preferences link from inside your own Facebook Account to see how you are being targeted with ads. All of the data points Facebook has acquired on you are used to serve you ads (that a business has paid for remember) is used to pinpoint if you are part of the target Audience.
Here’s the link to your Ads preferences https://www.facebook.com/ads/preferences
As part of your Facebook Ads discovery voyage also check a new tab on pages to aid with transparency and data capture. This tab shows you if a page is using ads and also what ad creative they are using and can be pretty interesting. There is also a cheeky little box on the right which shows when the page was started and if it has changed it’s name over the years. Many a company have been busted over this as it now reveals whether they genuinely curated that number of followers.
In these screen shots you can Marks and Spencers Info and Ads Tab and once you click the advert you are taken to their website, where the pixel activates and you can now see you are being tracked. No doubt in the next few days, if they have set it up properly I will now see food adverts from M&S. Although don’t take any inspiration from the wording the ads themselves – very poor in my opinion
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The 4 main points easily over looked
Why you should build ‘know, like, trust’
Find out how important the audience is
Tell don’t sell
Why they should respond to your ad, and what happens next
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