The more time I spend on LinkedIn the more I begin to like it. It’s developed some interesting features recently whilst becoming less corporate and more about communication.
In my recent rummaging I noticed a new “Featured” section, which has huge appeal for me.
I don’t post on LinkedIn very much as me the profile. Most of my work is related to the pages I am working on, but occasionally I do need to be me. As a result of drawing attention to yourself you find that people want to know who you are, so they do the LinkedIn thing and ‘view your profile’.
Of course to gain the benefit of that you must ensure your profile is complete, recent and relevant. But after that, what else can you do if you are an infrequent poster and more of an observer? If you don’t post or add articles how can you encourage people to connect with you for the right reasons?
The best way I have found so far is to use the Featured segment. If you want to get noticed and draw people in to what you do, then try this nice little tool. It allows you to feature samples of your work in a variety of ways.
- Links to your posts or LinkedIn articles
- External weblinks
- media files
You can edit, re-order or delete at any point in time. This means you can showcase a multitude of resources and keep them updated whenever you want, even without posting a single thing on LinkedIn. Watch the video to gain more insight on where to find it and how to use it.