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Do you have an attention grabbing strategy to turn the average in to #awesome?
Keeping-up with online communication is exhausting. You can find yourself going around in circles and, especially if tech is not your talent, it becomes a never-ending swirl of button pressing and you just simply find yourself hoping for the best.
So, let’s just take a step-back for a minute, and try and choose one thing to do this week that will reach out to your target audience.
YOUR Objective today: find an image that adds emotion to your message. Pop over to Canva and add some text. Post it on your Facebook page with words that explain to your audience what transformation you can provide for them. (tag me when you’re done)
Images or Videos are more likely to evoke an emotional response from your reader than text alone.
Show don’t just tell
Turn an idea into an action with inspiring visual content. Using the right visual, either images or videos will help take the audience on a journey with you, and amplify your message.
Here’s a top tip from me on how I use visuals to trigger the content for a Facebook post.
One of the keywords in this piece is “inspiration”. After writing a few sentences of my post/blog I start to think of an image that would work well with the initial concept to add vavavoom
I then go to my preferred royalty-free image provider, which happens to be Pixabay, and then type in the key word in the message I’m sharing.
In this particular instance there just so happened to be a light bulb image which caught my eye. If no image jumps out at me I pick another word and so on.
Sometimes the image I choose then changes the direction of the message I started with.
I continue to draft the content and jiggle things around until I’m happy to go live. The image helps me to focus the emotion & transformation that can occur and ultimately inspires my audience to take action.
I include tutorials on how to work with images for Facebook, how to add them effectively to a post, where to find them and how to add text overlay in my #FacebookFit Online boot-camp. Pop back soon for the next date announcement
Blog
Building Page Likes with truly valuable fans is fundamental to solid reach figures and engagement which leads to conversion.
Everyone wants Page Likes, as we know that starts the creation of our Tribe, but what can you do to make sure they are the right sort of tribe members who will like, comment and share and of course ultimately BUY from you?
Here is a list of skillful ways you can trigger quality likes without getting drawn in to unnecessary vanity metric
1.Join Groups where you can basically show-off your skills and build relationships with people who need your service/product.
Take time to get to know the manner and style of people in the group and be as helpful as possible BEFORE jumping in and making your own post.
Finding the right group for you may take some skill and may start away from Facebook initially with face to face marketing for example. Don’t be tempted to join as many groups as possible as you will just spread yourself too thin.
One hazard to look for in a Group is a random Like-fest, where you will be asked to Like each others pages – this is BAD. You will not obtain quality likes this way. A reciprocal like may appear the polite thing to do, but if it is a sympathy vote then it will not contribute towards your long term success with reach/engagement/conversion
2. Use videos or live stream.
Showing your realness and honesty will help buyers get to know you and grab there attention. Video has been tipped as a huge marketing tool for many years, but in the last 12 months with the advent of live stream and more sophisticated devices its so much easier than ever. If you’re camera shy and would like some top-tips on how to get started drop me a line or send a message via my page and we can have a chat and see what is holding you back.
3. Connect with other Pages. Using the B2B system for liking another page AND liking commenting and sharing as your business is a really great way of hanging out with the your potential tribe members.
If you interact on other pages in the right way, your name will be seen by many people who fit your target market.
These 3 strategies alone will, when done consistently, build your page the right way for long term success.
These and many more #FacebookWarrior tips are available directly from me if you choose to work on a 1:1 basis or attend a workshop. Get in contact now and fast-track your #FacebookFitness so you’re NOT left behind in this social media frenzy.
