Don’t Be A Waste of a Like

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NOT ALL LIKES ARE EQUAL!

This weekend I have been doing some serious house-keeping on my Facebook account, in readiness for my next Facebook Summer Camp, so I’m making sure I practice what I’m about to preach!
Let’s make one thing clear before we go any further – Pages with fans who do not like/comments/share are of no value and actually de-value the content.

It’s not about numbers alone, it’s about size to content to engagement ratio S:C:E

Where did you get your Page likes from? The source and method you used could be the one thing holding you back

If you have 50% of your fans who do not interact with you ever, Facebook will consider you as boring, and not being valuable to your tribe and will actually stop showing your content to less and less people/fans.

So, if you are invited to be a fan of the page, take a look at the content first and only Like it if you are likely to interact [bctt tweet=”Don´t be a waste of a like! #FacebookHousework”” username=”fionacatchpowle”]

You can’t afford to waste a single Like!

Of course there may be times when a friend to friend liking is required to help get them or you off the ground, but there are other ways to grow your fans and reach organically.

During my workshops I introduce the technique of using Page to Page Likes to develop a B2B connection within your tribe, and it also works as a valuable source of shared content.[bctt tweet=”Behind every Page is a person” username=”fionacatchpowle”]

The determining factor behind who sees what is called an algorithm (used to be called EdgeRank but not really used anymore) and there is no point in fighting it, you have to follow the rules and post rich content that will resonate with your fans and be true to yourself.

Of course the Artificial Intelligence Pixies can be trained in your favour (read this) but with poor content, lack of consistency and a constant sales pitch you’re more than likely to go nowhere.

Each action is called an edge and not all actions are equal and the time span of that action also determines its reach.

Basically if you post good stuff and people like comment and share more people will see it for longer.

The further the edges or ripples travel the more likely you are to get interaction.

Engagement and interactions can then eventually be exchanged for people taking action to buy.

So, tidy up your personal like list and be a valuable tribe member or unlike the Page.

Other things you can do to be more effective as a user on Facebook and have a better experience is to also check your news feed preferences, settings and  Ad preferences here

https://www.facebook.com/ads/preferences

If you’d like a more comprehensive guideline of do’ and don’ts on Facebook and really make the most of it then try my next WORKSHOP HERE

How to Schedule a Post on Facebook (2018 version)

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Your schedule button maybe on the move, if not already, AND the Publish button is now called Share Now

With no particular announcement that I can tell, Facebook have now moved their built-in schedule tool to the Publishing tab.

My guess is that it will be rolled out to all as the FB blue box is highlighting the News feed or Page Story feature (and Instagram if you’re lucky), so this means there really isn’t room on the Publish button for anything else.

Here’s what I’m talking about – 

New look ‘write a post …’ box – the blue publish button is now called Share now, but doesn’t activate until you have started to write something

So, where is the schedule option hiding? Up in the Publish tab of course!

Select + Create and the write box opens, but again doesn’t activate the drop down options until you add content.

Here’s a live tutorial talking you through the new set-up