People buy from those they know like and trust OR …
If people like you they will listen to you, but if they trust you they´ll do business with you – Zig Ziglar
How do you get to that point?
Well shouting at people is not going to help, but, that’s what so many Page owners seem to do on a regular basis – SHOUT Think more like a screenwriter not a buy my stuff copywriter Click To Tweet
How about a conversation and not a confrontation?
Tell me about you, your service and product and let me make an informed decision about whether you (and/or service product etc) will be of benefit and add value to my life. If not I will move on to the next person until I find someone who will.
Someone who will tell me why I should pick them.
Someone who will engage me in conversation and tell me what I need to know.
Mari Smith recently hosted a Facebook Business Briefing – — what marketers need to know about the future of Facebook this year and beyond.
During this event she shared a slide which said – Think more like a screenwriter not a buy my stuff copywriter
This is not rocket science my friends.
Experts like Mari and other online marketers have advocated this approach for as long as I can remember and it’s one I support my Facebook #CyberHeros with regularly.
However all too often business owners are trying to take the short-cut, fastest route possible to the finishing line ... before they have even worked out where and what the finishing line is!
Facebook is a tool to communicate with your target audience, so try communicating first and foremost and the rest will follow.Take people on a journey with Conversation Commerce Click To Tweet
The January 11th Facebook-aggedon announcements will not affect you if you just take it step by step and start ‘stelling’ stories like George Lucas.
Grab 3 pieces of paper and write the names of the next 3 months at the top
2On the last piece write a statement of achievement – e.g. I have 3 new clients, I have sold XYZ more widgets
What journey do you need to take your clients on to make that happen? What topics do you need to talk about to inform and educate them to make the right decision = pick you. Write those topics on the first and second pieces of paper. One topic per week
Just look at those topics now and make sure they are in the right order, if there is one, to make the decision-making process flow.
Take piece one and week one topic and list 3 things you can say, think about the action you want to person to take and how you can support that action. i.e do you want them to visit your website – if so why and in if that why is definitely significant tell them why. That is part one of your story written.
Now move on to part two and three. That is week one, or chapter one done.
So what you have now is a repeatable system to help you plan your story in 5 minutes.
Look at the 3 ideas/stories you have now generated for chapter one. How can you make the next chapter blend seamlessly and so on, so that by month two they are ready to buy and by month three, well they are so in love with you they can’t imagine life without you?
OK so, I may have ‘hammed it up’ just a little, but I hope you get the sentiment and now feel all warm and fuzzy, but not just that you can see how this can be done, how you can get people to like a d trust you very simply with well thought out content that has an intention.
Check out my #RuleOf3 download for more guidelines on how to balance your content so it feels more like a screenwriter than a sell/my/stuff copywriter