People buy from those they know like and trust OR ... If people like you they will listen to you, but if they trust you they´ll do business with you – Zig Ziglar How do you get to that point? Well shouting at people is not going to help, but, that’s what so many Page...

What are you trying to achieve with your Facebook presence? Is it sales, leads, website visits? Do you really know what you want out of Facebook? If you don’t know what your expectation’s are, how do you know if it’s working or not. Over the last few years I have...

News feed is the fundamental hear beat of Facebook “News Feed is the constantly updating list of stories in the middle of your home page. News Feed includes status updates, photos, videos, links, app activity and likes from people, Pages and groups that you follow on...

Why do you see the word ‘story’ on Facebook? ‘Story’ is the soft and fluffy approach to describing your content that you post on your page.  Each ‘story’ that appears in the news feed will be given a relevance score to each user and dictates how/when/if your content...

The new Facebook algorithm and what it means to business owners To fully understand the futility of the drama let’s start first with a back to basics concept of ‘communicating with your tribe’. It should have and should always be about relevant and meaningful...

The value of a Page Like (previously known as Fan) has changed in significance dramatically in the last 4 years, when the dreaded Facebook algorithm was born. The impact of a Page Like on your over-all popularity has lost it’s importance in the big scale of things in...