Services
My Facebook for Business Coaching Programs are for individuals who aren’t satisfied with average results
My approach to Facebook training is divided into two parts:
Mechanics: The actual process of using the platform, including what buttons to press, when & where. Many of the daily tasks needed on the platform have a sequence that when done in the preferred order, will give you better results. The nuts & bolts of Facebook are prone to change, but with a core understanding of the essential framework it’s much easier to evolve alongside it.
Engineering: The core ethos of transmitting your brand message in such a way it reaches the right people at the right time. The content composition is fundamental and needs portray your company values. This part of the training will provide critical feedback and perspective to help you see yourself more clearly.
- Are you struggling with getting started promoting your business using Facebook and don’t know where to start?
- Are you working on a particular aspect of Facebook and just stuck with how to optimize it and make sure you are taking full advantage of the opportunity
- Or maybe you would like a review of what you are doing and make sure you are on the right track?
- Are you tired of trying to figure out Facebook on your own and just want someone to sit down and explain it to you in plain English?
- Do you want to finally find out how Facebook Advertising can make money for your business?
- Or are you looking to get your full Social Media Campaign on the right track?
The best people to manage your Facebook campaigns are you and your staff. I work with businesses on a one-to-one basis tailoring your digital marketing training to your needs and goals.
I can help you work through your issues and come up with a Facebook advertising plan that will best fit your business. I will help you eliminate your frustrations and get back to your core business. Let’s face it, your business needs to be taking advantage of all that Social Media and Facebook has to offer, but you don’t want it to be taking all your time and energy. Every business out there, local or web-based, is increasing their web footprint and you don’t want to be left behind.
GET IN TOUCH FIONA@FIONACATCHPOWLE.COM TO DISCUSS YOUR TRAINING PROGRAM
In the meantime here are some comments from happy #CyberHeros
“Your bootcamp really brought me to the next level, thank you so much Fiona ! For me it was an excellent mixture, live stream / offline, everything really easy to follow, no question left unanswered if not live an explanatory video followed and a surplus the programs you recommended.
If you are a business owner and need help with facebook, Fiona is the one for you. Highly recommended”. Christianne Hesse – Jewelry & Watch Specialist
“I’m doing LIVE events on Facebook and the only reason I know how to do this is because of you! The #cybergran’s knowledge and skills know no bounds! Super easy to follow, enjoyable and inspiring! If you can, join a latest workshop with Fiona, it will definitely change the way you do things on Facebook.” Lisette Sandoval – Confidence & Business Results Coaching
“Approachable and accessible is Fiona’s style. The information was delivered so that it was easy to understand and follow. I feel much more confident now about exploring how to use Facebook and make it work for me. Thanks Fiona.” Sandra Losty – The Wedding Lady
Blog
People buy from those they know like and trust OR …
If people like you they will listen to you, but if they trust you they´ll do business with you – Zig Ziglar
How do you get to that point?
Well shouting at people is not going to help, but, that’s what so many Page owners seem to do on a regular basis – SHOUT [bctt tweet=”Think more like a screenwriter not a buy my stuff copywriter” username=”fionacatchpowle”]
How about a conversation and not a confrontation?
Tell me about you, your service and product and let me make an informed decision about whether you (and/or service product etc) will be of benefit and add value to my life. If not I will move on to the next person until I find someone who will.
Someone who will tell me why I should pick them.
Someone who will engage me in conversation and tell me what I need to know.
Mari Smith recently hosted a Facebook Business Briefing – — what marketers need to know about the future of Facebook this year and beyond.
During this event she shared a slide which said – Think more like a screenwriter not a buy my stuff copywriter
This is not rocket science my friends.
Experts like Mari and other online marketers have advocated this approach for as long as I can remember and it’s one I support my Facebook #CyberHeros with regularly.
However all too often business owners are trying to take the short-cut, fastest route possible to the finishing line ... before they have even worked out where and what the finishing line is!
Facebook is a tool to communicate with your target audience, so try communicating first and foremost and the rest will follow.[bctt tweet=”Take people on a journey with Conversation Commerce” username=”fionacatchpowle”]
The January 11th Facebook-aggedon announcements will not affect you if you just take it step by step and start storytelling rather than selling.
Top tips
Grab 3 pieces of paper and write the names of the next 3 months at the top and sub divide into 4 weeks on each page.
On the last piece write a statement of achievement – e.g. I have 3 new clients, I have sold XYZ more widgets
What journey do you need to take your clients on to make that happen?
What topics do you need to talk about to inform and educate them to make the right decision? (with the ‘right’ decision being to pick you.)
Write those topics on the first and second pieces of paper. One topic per week
Just look at those topics now and make sure they are in the right order, so the conversation flows and the decision to pick you feels perfectly natural.
What you have now is a simple, repeatable system to help you plan your ‘story’ in 5 minutes.
Look at the ideas/stories you have now generated for the next quarter aka chapter one. How can you make the next chapter blend seamlessly and so on, so that by month two they are ready to buy and by month three, well they are so in love with you they can’t imagine life without you?
People will easily get to know, like and trust you with well thought out content that has an intention.
If you’d like some guidance on your own content strategy so it feels more like a screenwriter than a sell/my/stuff copywriter get in contact with me via email – fiona@fionacatchpowle.com
Blog
What are you trying to achieve with your Facebook presence?
Is it sales, leads, website visits? Do you really know what you want out of Facebook?
If you don’t know what your expectation’s are, how do you know if it’s working or not.
Over the last few years I have noticed how grumpy more and more people are getting over the effectiveness of Facebook. But I just can’t figure out why!
Facebook is just one of the business tools you should be using to communicate with your clients.
If you know who you target audience is, what you want them to know, then it makes sense to me that is an easy plan to follow.
People complain about reach, engagement, how bad their adverts perform and then of course the algorithm.
However, the one thing they all seem to have in common is a lack of intention aka STRATEGY
There may be multiple levels to your plan, but the one thing you cannot do with Facebook if you want to get results, is just plod along and throw things up at the last moment.
Here are 3 major things to consider when you are using Facebook to get results
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Have a specific goal?
To connect with your target audience you first need to establish who they are and are they on Facebook.
Just because it is the most ubiquitous platform doesn’t mean your clients are using it.
Assuming the people you want to connect with are on Facebook what do you want to achieve from the connection
- Sales
- Brand Awareness
- Website visits
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Know the message …
… that you want to send out. Be clear in your story.
In other words, how are you going to fulfill your goal with your carefully crafted content. What have you promised your tribe and how are you going to fulfill that promise?
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Tune in to your tribe
Write the right words for the right people at the right time. Learn how to have the conversation your tribe expect to hear, but be prepared to adapt the style to suit them, not you.
Once you have determined the objective you can make a plan. Make the content count and lead the way to the target.
Communicating is key. Have a conversation and not a confrontation.
Blog
News feed is the fundamental hear beat of Facebook
“News Feed is the constantly updating list of stories in the middle of your home page. News Feed includes status updates, photos, videos, links, app activity and likes from people, Pages and groups that you follow on Facebook.”
On desktop it is the big wide column that shows a changing stream of content and on mobile it’s the first thing you see on the screen.
The title comes from the fact it should be a selection of news-worthy items, from people, places and things that you care about, starting with your friends and family. The clue is in the title “news feed” – is yours full of newsworthy items? And likewise do you post and share items worthy of the news feed on your page?
What you see is also influenced by your activity on Facebook as well as the direct connections you have made with people, groups and pages.
When someone in your personal tribe reacts to a piece of news you may well see their activity as well if Facebook considers it would be meaningful to you.
So it really is a dynamic situation and there is no ‘one size fits all’ as to what happens in your news feed. Each News feed is unique. All 2.1 billion of them!
You can view your news as ‘most recent’ or ‘top stories’. In addition you can set your new feed preferences – see here https://www.facebook.com/help/371675846332829?helpref=faq_content
See First and Unfollow are the key points in this area.
As well as your personal news feed there is also a Pages Feed, where you can view in one easy place all the Pages you have liked who have posted recently. It’s not chronological but you will see more of what’s important to you than waiting for it to pop up
https://www.facebook.com/pages/feed
Then there is the new Explore feed which is a feed of Pages you haven’t liked yet but based on your interests FB thinks you might like to https://www.facebook.com/explore/
Watch the video below to see the steps you can take to fill your news feed with the things you really want to read
Blog
Why do you see the word ‘story’ on Facebook?
‘Story’ is the soft and fluffy approach to describing your content that you post on your page. Each ‘story’ that appears in the news feed will be given a relevance score to each user and dictates how/when/if your content is sent out into Facebook Land.
(not to be confused with ‘stories’ which are image/video based clips shown on mobile format)
Recently Facebook changed the name of the section called About on the front screen to say ‘Our Story’ (in a Note format I hasten to add)
By using the word Story Facebook are trying to encourage content creators like you and me to be creative. Facebook have tried intensely and even more so recently with words like Meaningful, Relevant, & Conversation to make you sit up and pay attention to how you should be crafting your content. Facebook have been, not just hinting, but really slapping you about the face with a Roald Dahl book to encourage you to talk in story format. Hands-up if you have been paying attention?
We live by stories. We learn by stories. History is made by stories. Get the picture?
We are not talking Jackanory on each and every post as such, but let’s start writing in such as way that it is like a story. Let’s list the qualities and values of a story
- They are naturally memorable (might come in handy)
- People love stories (find me someone who won’t listen to a story)
- We love to repeat a story (another hum-dinger of an idea there)
- When you choose a story format there are different ways to tell the same story (so we could use this idea to say the same thing but different ways)
I may have laid it on a little thick there but essentially what I am trying to say here is that stories are the way forward.
How do you make your Facebook updates fit the story concept?
You could plan a story over 3 episodes i.e. posts. Or, a 28 day kind of story. In other words have a beginning, middle and end to your posts about a specific part of your business. The jargon word for this is strategy … yep a plan.
When you plan out a conversational style collection of posts, that have a theme and a memorable thread =story – people are more likely to engage.
NB. As each story is ranked according to relevance to each member of your tribe, this is why it is important to post a variety of stories over time to fulfill the likes of each kind of tribe member. This explains why you have highs and lows in your reach and that will always be the case. The skill you can easily learn as a storyteller is to tune in to your tribe and write what they want to read at the right time = News feed visibility [bctt tweet=”We live by stories. We learn by stories. History is made by stories. Get the picture?” username=”fionacatchpowle”]
Think about the TV adverts that have a theme running through them but they are different. This is where your story develops a brand personality and we all know when, whether we see just the middle of the clip that, we are watching a Marks and Spencer’s ad. Or Milk Tray ad. Or a John Lewis Christmas ad!
So, the morale of the story is to think conversation not confrontation
